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Serena Rinaudo under an umbrella with her hummingbird print, in a tropical garden
Serena, with her hummingbird umbrella

who is behind Kocobelo

An Italian artist drawing Panama

Serena Rinaudo is Kocobelo’s founder and designer. For nine years she has turned Panama’s wildlife, flowers and culture into illustrations that end up on mugs, scarves, clothing and prints: gifts from Panama to the world.

year by year

The sketchbook so far

«First I design, then I digitize, then I print. All production happens here in Panama; I even choose the fabric for each piece.»

Serena Rinaudo, on how Kocobelo pieces are made
  1. 2016

    Serena Rinaudo, an Italian artist, starts turning Panama’s wildlife, flowers and culture into her own designs.

  2. 2020

    The infinity scarves become the brand’s best-loved product.

  3. 2021

    Kocobelo wins Crea en Panamá as the country’s Creative Venture of the year.

  4. 2023

    First Best Foreign Artisan award at the 50th Boquete Flower & Coffee Fair.

  5. 2024

    KCB Moda takes Serena’s prints to Panama Fashion Week.

  6. 2025

    Kocobelo Experience, a café boutique in Boquete, opens on December 24.

  7. 2026

    Third Best Foreign Artisan award at the Boquete Fair.

recognitions

Three times Best Foreign Artisan in Boquete

The Boquete Flower & Coffee Fair recognized her in 2023, 2025 and 2026. Before that, Kocobelo was chosen the country’s Creative Venture of the year.

Serena with the Best Foreign Artisan medal, 2023
2023
Serena with the blue first-place rosette, 2025
2025
  1. 2026
    Best Foreign Artisan, Boquete Flower & Coffee Fair
  2. 2025
    Best Foreign Artisan, Boquete Flower & Coffee Fair
  3. 2025
    Winning project, Re-Up Panamá: Innovation & Technology, SENACYT
  4. 2024
    Empreturismo winner, with ATP, IDB and Ciudad del Saber
  5. 2023
    Best Foreign Artisan, 50th Boquete Flower & Coffee Fair
  6. 2021
    Crea en Panamá: the country’s Creative Venture of the year
  7. 2021
    Central America E-commerce Capabilities Program, SICA Fund
Serena in the KCB Moda showroom, surrounded by printed clothing
KCB Moda

her clothing line

KCB Moda con conciencia

Serena’s prints also became clothing: dresses, caftans, shirts and scarves with Panama’s flora and fauna, and nods to her Italy. KCB Moda walked Panama Fashion Week and Chiriquí Fashion Week in 2024, and she coordinated the fashion show at Expo Boquete 2025.

See clothing

from her workshop

Made in Panama

See all